This is a fast paced and high growth online/e-commerce company with significant funding and a track record of sales growth. You will be responsible for the US digital marketing strategy and implementation with great visibility and move the needle! Responsibilities for E-the branded website advertising, paid/organic search, social, email, optimization delivering best in class customer experiences. Strategy, execution, analysis and on-going optimization of the company's digital program.
Act as digital thought-leader and Subject Matter Expert (SME) for the company
Oversee digital planning process and strategy development - a roadmap for next 12 - 18 months
Lead social strategy, planning, and execution
Customer journey and mapping
Increase conversion rates
Content strategy
Develop email marketing capabilities and increase the effectiveness of campaigns
Analytics and measurement
Manage external agency relationships
Excellent full benefits package - relocation may be available for the right person. Salary will be determined by the experience of person!
Experience -
- Digital Marketing
- E-commerce
- Strong communication skills
- Proven track record of a drive for results with consumer and customer focus
- Student of digital marketing - keep the company up to date on innovations
- 360 digital campaign management
- Track record of achieving targeted ROI for ad spend
- Digital marketing - client, agency or combo
- Experience identifying target audiences and devising digital campaigns
- Data and metrics used to provide actionable insights and determine optimizations