This organization is in high growth mode and due to promotion is hiring a Director of Interactive Marketing for their global sales and marketing team. This is a high energy, team driven culture with a sharing of ideas and goals. Here you will be leading the charge to develop, deploy and direct all the interactive marketing in consumer and the business development programs and services for all the brands around the world.
Manage and own the interactive marketing space and build the relationships while driving company profit. The focus on revenue through performance based marketing programs while managing and developing the global interactive marketing communications, operations and the business strategies.
Affiliate program development, the implementation and ongoing management, strategy and budgets. Large budget responsibility for both spend and revenue with ROI guidelines for search marketing and affiliate marketing programs and regional and global media accounts. You will be directing the media placement, planning, execution and decisions for the regional brand performance funded by the brand delivery teams.
Lead the communications development, strategy, implementation and the ongoing educational ownership of all the interactive marketing programs. Mobile marketing strategy is growing - you will lead the media strategy and promotions. Managing the web content to support the interactive marketing strategies on all the internal website looking to your team for new ideas and placement
Direct all the global search engine management with premium placement of the branded search terms - tactical and strategic value to the company. Search strategy, tactics, planning, execution.
Manage the vendor relationships and monitor performance. Monitor the performance data and modify all the processes as needed - new interactive marketing products and services for regional and global roll-outs.
Manage a great staff that is in place and hire/mentor as the group grows. Work with the team to develop both the short and long term business strategies for the interactive marketing group.
Years of experience depends on the depth of hands on work in the interactive marketing space. (10 years) Team management experience and complex projects work as it relates to e-commerce, internet or roles in the service industry.
Project management skills - organized, planned and executed large scale projects from conception through implementation. Affiliate, marketing and business management of intellectual properties rights management on the internet.
Success in driving the internet consumer (B2C) revenue growth with interactive marketing initiatives.
Management of external vendors and resources - vendors, partners, affiliates - negotiation skills