Assoc Dir Content Marketing - remote

This is a technology company that has been doing remote for several years and they know how to do it right! They have experience 50% growth year after year for the past 6 years. They are in an interesting technology space that has nothing but expansion in front of it!

This content marketer will be the leader of content as an Associate Director to develop and implement the content calendar including organic website growth, lead generation, sales enablement and product marketing support.

• Manage a team of freelancers
• Manage the production of all the content
• Review, edit and repurpose content across the platforms
• Create the annual content calendar
• Collaborate and work with the Marketing Events Manager for event talk topics that align with content strategy
• Identify the content goals

Experience -

• Strong project management
• Content creation and management
• B2B content marketing - goal setting, KPI measurement and reporting
• Marketing automation software - Hubspot is a plus
• Project management tool
• Fast paced company background

Manager Marketing Analytics - Chicago

This growing technology company is adding an analytics whiz to the team.  Great culture of enthusiasm, energy, lunch, snacks and fast paced collaboration.  

Marketing operations is critical here as the center of demand marketing - managing the systems and the processes that turn the leads into revenue.  You will lead the efforts to monitor, measure and analyze the effectiveness of current marketing initiatives.  How do they relate to the revenue objectives?  Work cross-functionally to develop and also maintain the set of dashboards and reports.  

You will be driving the marketing database strategy.  Where are the gaps in data, contact acquisition strategy and database quality?

Marketing analytics and dashboards and reports to measure all aspects of the operations - campaign effectiveness, lead distribution, ROMI, and pipeline contribution. 

Manage the list segmentation.  Highly visible role as you meet with marketing and operations management to translate information and data into presentations.  Establish the benchmarks and metrics, forecasting and projections.

Stages probability, marketing stages, campaign performance, database health, acquisition sources

Develop the landing pages, emails and forms to increase the lead generation.  Strong leadership role to define, map and document key marketing operations processes/standards.

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  • Develop landing pages, forms, emails for increased lead generation. Identify opportunities for analysis & optimization on landing pages/sites that increase conversion and/or drive revenue for campaigns and nurturing programs.
  • Provide leadership in defining, mapping and documenting key marketing operational processes and standards.

EXPERIENCE?
You have worked in a similar role (3 years) but are ready to take that next step up to expand your knowledge.  You understand data mining, modeling and creating databases using SQL.  Of course, Excel is a given!  
- marketing tools like Marketo, Google Analytics and Salesforce.com
- you love working the numbers and leveraging the data to drive significant business impact.  
- SAAS environment is a plus!
- of course - juggling several balls and project management skills are needed!