Director Digital Marketing - Chicago

This is a fast paced and high growth online/e-commerce company with significant funding and a track record of sales growth. You will be responsible for the US digital marketing strategy and implementation with great visibility and move the needle! Responsibilities for E-the branded website advertising, paid/organic search, social, email, optimization delivering best in class customer experiences. Strategy, execution, analysis and on-going optimization of the company's digital program. 

Act as digital thought-leader and Subject Matter Expert (SME) for the company 

Oversee digital planning process and strategy development - a roadmap for next 12 - 18 months

Lead social strategy, planning, and execution

Customer journey and mapping

Increase conversion rates

Content strategy

Develop email marketing capabilities and increase the effectiveness of campaigns

Analytics and measurement

Manage external agency relationships

Excellent full benefits package - relocation may be available for the right person. Salary will be determined by the experience of person!

Experience -

-     Digital Marketing

-     E-commerce

-     Strong communication skills

-     Proven track record of a drive for results with consumer and customer focus

-     Student of digital marketing - keep the company up to date on innovations

-     360 digital campaign management

-     Track record of achieving targeted ROI for ad spend

-     Digital marketing - client, agency or combo

-     Experience identifying target audiences and devising digital campaigns

-     Data and metrics used to provide actionable insights and determine optimizations

Director of Marketing - Chicago -

High impact – senior leadership – “move the needle” – opportunity with a fast growth established startup with serious VC funding.  

You understand  and  enjoy both high level strategy and in the trenches execution.   This is a fast paced and high accountability culture that is also fun and rewarding – it’s all about the customer experience.  This is not “corporate” – this is take an idea and run with it!  Define marketing strategy for the company and lead the execution in the retail and e-commerce space.  

Drive the revenue growth in multi-channel sectors:  increase the conversion rates, the average size orders, lifetime value while controlling customer acquisition costs.  Develop multi-channel marketing campaigns with a strong story and consistent brand voice.  

Manage the lead generation and the direct response for SEM, SEO, Display, Affiliate and Social channels.   Optimize the resources to generate ROI and “good spend”. 

Experience:

Minimum of 5 years (approximate – it depends on what you have done) – retail marketing and strategy

-      Retail and e-commerce

-      Digital Marketing and executing on the digital plan

-      Leading digital initiatives with SEO, SEM, Social Media and Affiliate

-      Track record of leading teams, hiring is a plus

-      Metrics and analytic skills